into al
sorts of legal hot water, but it is also simply unnecessary to copy someone else’s words
to be successful. Even though I’ve seen the cider vinegar report, I could come out with
another one and be completely safe. For instance, I’d use my own words and do a piece
on Cider Vinegar for Athletes, which might describe a dozen uses just for them, or I
might do Top 25 uses for Apple Cider Vinegar.
Would some of those applications be the same general nature as what was in the
booklet I came across? Of course they would. But think about the so-cal ed original
author —we al have grandmothers who’ve used vinegar for generations to do things like
clean windows or soothe bug bites. That original author didn’t invent these uses, but
simply compiled them in his or her own words.
When you free yourself from the arbitrary and unnecessary requirement to be total y
original, think of the vast possibilities that open up in front of you! An enterprising person
—you?—could sit down and make a list of al the other types of common home
ingredients like lemon juice, tomato juice, salt, rubbing alcohol, baking soda, and so on.
Then you could spend the time yourself—or hire relatives, kids, or senior citizens—to
look far and wide for al sorts of uses.
You could then compile smal paragraphs about al the uses for lemon juice, for
instance. One secret would be to include many pictures. So if you’re discussing insect
bites, show a nasty red mosquito bite.
You could either take those pictures yourself, or simply go to one of the stock-photo
agencies on the web to buy them. You don’t know about microstock agencies, as they’re
known? Oh, let me digress. Here’s another great example of people making money in
this new economy.
The lousy old way of getting photos for your products was to hire a professional or you
had to go to a big, arrogant stock-photo agency. They would charge you hundreds or
even thousands of dol ars for a single solitary photograph. And they wouldn’t stop there
—they then would require you to pay them a royalty every time that photo was published!
I can see that if you took a special photo of Marilyn Monroe you might want to capitalize
on it forever. But a picture of a watermelon patch? Give me a break.
Along came the Internet and some enterprising people who decided to cut out the
middlemen—in other words, cut out the big arrogant agencies and photographers. Now
it’s no longer a monopoly but a marketplace. Tens of thousands of photographers can
upload their pictures to these sites, which classify them by phrases like watermelon, or
people having fun, or frustrated. When you go to the site and type in “frustrated,” you’l
see hundreds of photos of people pul ing their hair out, grimacing, and so forth.
Better yet, you can buy the photos for as little as one dol ar each with no continuing
royalties. It’s a true win-win-win—you win because you get a great picture out of many
variations you reviewed; the photographer made a few pennies on the photograph; and
so did the microstock agency.
Before you think this is ripping off the photographer, think again. I recently read about
a graduate student at Brown University who—in his spare time between studying
—makes six figures per year just taking photographs of things around town. He only
makes pennies per photograph, but some of his pictures are bought by thousands of
people, and he’s uploaded thousands of photos over the course of a few years.
Isn’t that incredible? You or someone in your family could do the exact same thing.
This guy could have made al sorts of excuses like I’l do the photography when I have
more time after I get out of school, or I’m not a professional photographer, so who would
buy my pictures. Instead, he uses his spare time to make more money than do the
prestigious professors who teach him.
If you want to know more about microstock agencies, simply go