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Joomla, I’l tel
    you later how to get web sites created even easier.
    At one point I thought Joomla would be a great tool to build sites. I quickly became
    frustrated because it involved a lot of nit-picky, detailed instal ation instructions for it to
    work just right.
    Because I knew that Joomla was reasonably popular I figured there must be
    information online about how to make the instal ation go more smoothly. Sure enough a
    marketer had posted a video about it. He was a Joomla fan and simply did a screen
    capture of his screen as he buzzed through the instal ation process on his computer
    desktop while verbal y describing the process. Later you’l discover exactly what
    software to use so you can do the same thing.
    He wrote a quick web page to describe how frustrating it is to instal Joomla if you
    don’t know a handful of tricks. When I read that description I knew his video was for me.
    In this case he didn’t even go to the bother of creating a DVD for me to buy on Amazon.
    Instead, he had a video I could download after paying $59.
    This man spent a couple of hours recording the video and then probably three more
    hours creating a web page and hooking it up to a payment system. He therefore had
    perhaps five hours invested in this info product. I bought it without much hesitation
    because his video was the shortest route between where I was and having this Joomla
    thing figured out. Besides, he gave a solid money-back guarantee if I was not satisfied.
    We’l talk in much more detail later about the dos and don’ts of effective guarantees.
    I was indeed able to instal Joomla quickly after watching his video. With the popularity
    of that software it would not surprise me if he’s sold hundreds of copies of that video at
    $59 a pop. That’s thousands of dol ars of pure profit from being frustrated, figuring out a
    solution, and then documenting the steps to that solution for others to fol ow.
    Expand your mind to the thousands of products out there. Now everything seems to
    have a computer inside and manufacturers compete with each other to add lots of
    features. That spel s confusion for many people.
    An enterprising person could record a whole series of videos or audios on just
    Brother® sewing machines, for example. If I buy the Brother CS-6000i sewing machine I
    may be wil ing to drop another 15 bucks to have the computer console explained and
    demonstrated.
    But here’s the fantastic part: If I own any other Brother sewing machine—never mind a
    different brand—I’m only going to want a guide to my exact model. In this case the “my
    situation’s different” phenomenon works in your favor as a marketer! You can create
    videos for each of the Brother sewing machines. Maybe a few models are way different
    from the rest, but I’l bet that most of them have many features in common.
    After you made al the Brother videos, you could move on to each of the other sewing
    machine manufacturers. The news gets even better: Because you have such a specific,
    laser-focused product like Video setup guide for the Brother CS-6000i Sewing Machine,
    you’l shoot to the top of the Google rankings whenever someone types in “Brother CS-
    6000i sewing machine.” You’re not trying to make a one-size-fits-al type of video, but a
    highly specific one. Owners of that machine want highly specific answers. It’s a match
    made in heaven and one that wil compensate you wel .
    You may wonder: Why wouldn’t the manufacturers make these videos? It’s possible
    that a few of them have videos but it’s also possible that they’re made by sewing
    machine experts or engineers who live and breathe sewing machines. It’s kind of like a
    doctor offering only a limited spectrum of harsh remedies for kidney stones.
    Sometimes consumers want to hear from other consumers. They hunger for realistic
    commentary like—and I’m making this up—“The owner’s manual for the CS-6000i wil
    give you a long and complicated way to set