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to grow and future jobs to multiply.
             
    Health.
Regardless of how good human beings feel and how long they live, they will always want to feel better and live longer. So there will be no end to the demand for advice, medications, gadgets, treatments, and exercise regimes that prolong bodily existence and well-being.
    Entertainment.
Regardless of how much people already enjoy life, they will want more fun, thrills, surprise, suspense, titillation, excitement, and aesthetic pleasure. Hence, there will be no limit to the demand for entertaining films, videos, theatrical presentations, music, sporting events, travel, and stories, or for death-defying experiences like hang-gliding, bungee-jumping, or visiting a theme park with a three-year-old.
    Attractiveness to others.
No matter how lovely people are, most of us want to be more appealing. As a result, there will be a limitless market for such things as fashionable apparel, cosmetics, breath fresheners, straight teeth, tummy tucks, tanning creams, hair dyes, diets, and inexhaustible advice for how to become more sexy, charming, persuasive, or otherwise enticing.
    Intellectual stimulation.
Despite the psychic damage done by dreary years of formal education, most human brains still yearn to be provoked. So there will be no natural limit to the desire for news, information, explanation, historical description, and insight into why things happen the way they do.
    Contact.
Hermits and misanthropes aside, humans are social animals with an insatiable need to connect with other humans. Hence, there will be a limitless market for faster, easier, cheaper, and more convenient means of connecting, and also of being pampered, cared for, massaged, and sexually delighted.
    Family well-being.
Humans are hard-wired for altruism, especially toward those whose genes most closely resemble their own. Family feuds notwithstanding, there’s no natural limit to the happiness or health most people desire for their children and closest kin. Hence, an abundance of products and services to care for, educate, inspire, and otherwise ensure the welfare of loved ones.
    Financial security.
Money doesn’t bring happiness, but it is a means of acquiring any of the above, which can. As a result, there will be an almost limitless market for financial advice and planning, schemes to maximize returns on savings, and insurance against bad luck.
             
    These wants can’t be “satisfied” in the sense that hunger or sleep or even ambition can be. But with the possible exception of attractiveness, gratification doesn’t depend on acquiring more than others have acquired; it can be achieved regardless of relative position. And since the supply of these wants depends more on good ideas than on scarce resources, one person’s enjoyment doesn’t necessarily come at the expense of another’s.
    These seven areas represent fast-growing markets within which a large proportion of the workforce will be creating and distributing products, services, and advice in the decades ahead. Such work will find its way into computer software, engineering designs, Web pages, financial services, statistical analyses, musical scores, film scripts, and advertising. Advancing technologies will help idea generators accomplish all such work better and quicker, giving them greater leeway for their imaginations.
    Another portion of the workforce will respond to these wants in person. Such work will include the pampering of bodies and minds through what are now called recreation specialists, aerobics instructors, personal trainers, massage therapists, tour guides, spiritual guides, personal coaches, teachers, drivers, waiters, and the like. It will also include caring for infants and children, the sick and the mentally disabled, and, increasingly, the elderly. By the second decade of the twenty-first century, millions of corroding baby boomers will need a lot of personal attention. The boomers will not go quietly.