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able to think of a store right away. Some people go blank when put on the spot.
    As soon as she answers, even if it’s just to say “I don’t know,” you’ve made your approach. Tell her “Thanks for your help” (or “Thanks anyway” if she doesn’t have any ideas) and leave if you want. Or continue the interaction. The choice is yours.
    Good luck.
MISSION 3: Stand Up Straight
    Before you even open your mouth, a woman has formed an initial impression of you. And that impression is based largely on your body language. Today you’re going to learn to carry yourself with confidence through a simple posture exercise known as the wall stance.
    Stand with your back against a wall. Make sure your heels, butt, and shoulders are touching the wall. In addition, the back of your head just above the level of your chin should be against the wall.
    Remain in this position for a minute. Reach behind your back and check to make sure there isn’t too much space between your lower back and the wall. If there is, tighten your abdomen to bring the small of your back closer to the wall.
    Now move away from the wall, and walk around the room for a minute without changing your posture. Commit the position and alignment of your body to memory.
    Repeat this exercise one more time today and, if possible, once a day throughout the Challenge. From now on, check your posture on a regular basis, and bring yourself into alignment if you catch yourself slouching.
    Because posture is key not just to your confidence and appearance but also to your health, I’ve prepared an extra-credit video tutorial for you online at www.stylelife.com/challenge. It provides the basics on Alexander Technique, a school of movement that improves not just the way you stand, walk, and sit but also the way you speak and feel about yourself.

MISSION 1: Here Comes the Groom
    Today is grooming day, and the focus is your appearance.
    When men discuss attraction skills, they often act as if looks are the only variable out of their control, perhaps because they feel that appearance is genetic. Not true.
    Just as any girl can slim down, get breast implants, and dye her hair blonde to turn heads, any guy can become good looking. In the same way you can learn openers, routines, and confidence, you can learn looks. No matter how you’re perceived right now, if you’re willing to make a few changes, you can be considered good looking.
    I’ve taken worst-case scenarios—fat, balding, acne-plagued guys in Coke bottle glasses—and through the miracles of tanning, contacts, head shaving, dermatology, health clubs, and menswear, turned them into cool, good-looking men who exude confidence and power.
    Now it’s your turn.
    Your assignment is to read the grooming checklist in your Day 5 Briefing. Then perform at least one task on the checklist. Not all the suggestions will apply to you, so choose one from the area in which you’re most deficient.
    If you have a trustworthy female friend, ask her: “If you had to pick one thing to change about the way I groom myself, what would it be?” Let her know you’d sincerely appreciate an honest, constructive answer—and make sure you don’t take it personally when she gives you one.
MISSION 2: Make a Change
    The first step to better looks is better grooming. The second is committing to the right style.
    Ideally, you want your style and clothing to convey that you belong to one of three segments of society: the same niche, group, or tribe that the woman you’re interested in belongs to; a tribe she wants to belong to; or a tribe she wants to visit. For example, men in dirty oversized undershirts and ill-fitting khaki shorts belong to few women’s tribes, while pierced, tattooed rock stars belong to a tribe that most women at least want to visit.
    Thus, your mission today is to get a free style consultation.
    Do this by examining the results of