BeOS—have their GUIs tangled up with the old-fashioned OS functions to the extent that they have to run in GUI mode, or else they are not really running. So it’s no longer really possible to think of GUIs as being distinct from the OS; they’re now an inextricable part of the OSes that they belong to—and they are by far the largest part, and by far the most expensive and difficult part to create.
There are only two ways to sell a product: price and features. When OSes are free, OS companies cannot compete on price, and so they compete on features. This means that they are always trying to outdo each other writing code that, until recently, was not considered tobe part of an OS at all: stuff like GUIs. This explains a lot about how these companies behave.
It explains why Microsoft added a browser to their OS, for example. It is easy to get free browsers, just as to get free OSes. If browsers are free, and OSes are free, it would seem that there is no way to make money from browsers or OSes. But if you can integrate a browser into the OS and thereby imbue both of them with new features, you have a salable product.
Setting aside, for the moment, the fact that this makes government antitrust lawyers really mad, this strategy makes sense. At least, it makes sense if you assume (as Microsoft’s management appears to) that the OS has to be protected at all costs. The real question is whether every new technological trend that comes down the pike ought to be used as a crutch to maintain the OS’s dominant position. Confronted with the web phenomenon, Microsoft had to develop a really good web browser, and they did. But then they had a choice: they could have made that browser work on many different OSes, which would give Microsoft a strong position in the Internet world no matter what happened to their OS market share. Or they could make the browser appear to be one with the OS, gambling that this would make the OS look so modern and sexy that it would help to preserve their dominance in that market. The problem is that when Microsoft’s OS position begins to erode (and since it is currently at something like ninety percent, it can’t go anywhere but down) it will drag everything else down with it.
In your high school geology class you probably were taught that all life on earth exists in a paper-thin shell called the biosphere, which is trapped between thousands of miles of dead rock underfoot, and cold dead radioactive empty space above. Companies that sell OSes exist in a sort of technosphere. Underneath is technology that has already become free. Above is technology that has yet to be developed, or that is too crazy and speculative to be productized just yet. Like the earth’s biosphere, the technosphere is very thin compared to what is above and what is below.
But it moves a lot faster. In various parts of our world, it is possible to go and visit rich fossil beds where skeleton lies piled upon skeleton, recent ones on top and more ancient ones below. In theory they go all the way back to the first single-celled organisms. And if you use your imagination a bit, you can understand that, if you hang around long enough, you’ll become fossilized there too, and in time some more advanced organism will become fossilized on top of you.
The fossil record—the La Brea Tar Pit—of software technology is the Internet. Anything that shows up there is free for the taking (possibly illegal, but free). Executives at companies like Microsoft must get used to the experience—unthinkable in other industries—of throwing millions of dollars into the development of new technologies, such as web browsers, and then seeing the same or equivalent software show up on the Internet for free two years, or a year, or even just a few months, later.
By continuing to develop new technologies and addfeatures onto their products, they can keep one step ahead of the fossilization process, but on certain days they must feel like mammoths