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sense in keeping something this great a secret.
A super-sexy glow
Fewer colds
Quick healing of both cuts and colds
Terrific, regular, stink-free poops
Healthy organs
Clear skin and sinuses
Leaner abs and a tighter butt
A revved-up sex drive
Better sleep
Sweet breath
Strong bones and pain-free joints
Lower cholesterol and blood pressure (without pills)
Balanced blood sugar
Consistent energy
Fewer blues, and more clarity
Less “disease”
OMG, he’s red hot! And guess what? He’s right. We no longer discuss actual food; instead we talk nutrients. Through the miracle of chemistry, we’ve lost sight of the forest for the trees, the kale for the vitamins. Tunnel-vision scientists assume it’s the isolated elements in the kale that matter. But what if it’s the glorious green leaf itself, in all its wondrous natural complexity, that rocks our world? What if we applied this dissection to people? If I cut myself into pieces and sold you my foot, would that help you navigate your journey better? We’re greater than the sum of our parts, you, me, and the broccoli.
The truth is that real foods and fake foods will always be different—even if they have things in common on paper. Your body knows that a fresh tomato is better than corn syrup and red dye #40 ketchup; it also knows the difference between a sprouted whole grain and a partially hydrogenated hubcap with a hundred-year shelf life. But the food science game is about outdoing nature, and the rules say more is always better. If we find a good thing in the tomato, then we’ll double it in the fake version. This hubcap has 11 grams of lycopene because our competitor has 10.
But how do we really know if these abstract ingredients actually work once they’re isolated or created in a lab, then jammed into a noodle? They can glue some fiber to a jumbo sausage, but that doesn’t make it good for you.
We’ve been brainwashed to believe that we no longer understand our bodies, that our innate wisdom is faulty or dangerous. And because it’s all so confusing and scientific, we think we need a master’s in nutrition just to get through dinner. Butwho has time for that? Enter the “experts.” Don’t ask where their research money comes from; just accept that they’ll clear it all up with a trusty shopping list full of manufactured foods. Well, here we are with all this expert help and where has it gotten us? Broke, unhappy, dying early, and screwing up the planet on our way out the door.
Sadly, our government is a big part of the problem. Agencies like the Food and Drug Administration (FDA) and the USDA, which are meant to inform and protect us, often just increase our confusion. How? Because government food guidelines rarely mention food anymore! Instead we get gibberish about—you guessed it—nutrients. This is no accident. As family farms gave way to corporate consolidation over the past half century, our food system has been increasingly politicized.
A watershed moment that fueled the Age of Nutritionism came in the late 1970s when Congress, responding to growing awareness of the links between diet and disease, set out to rewrite the nation’s health guidelines. Known as the McGovern Report, the new standards were clear in the first draft: Eat less meat and dairy. Sounds pretty straightforward to me, but the meat and dairy industries went bananas. Snap! Heads rolled and revisions were made. In the final draft this clear message had mutated into “reduce the amount of foods high in saturated fat.” A generation later we’re as lost and confused as ever. It shouldn’t be so Zen koan complicated.
If products on the grocery shelves could speak, this is what you’d hear …
“Buy me, I have omega-3s!”
“Pick me! I’m doped up on antioxidants and have fewer calories than the fiberless bee-atch next to me. I mean, who does she think she is?”
“Oh yeah, well, I’m fortified with calcium and vitamin D. Plus, I reduce cholesterol