have this other boring stuff instead’ and ‘I can’t waste food’. Replacing the words ‘I can’ or ‘I can’t’ with ‘I choose to’ or ‘choose not to’, will give you control, power and lasting success. In doing this your brain moves immediately to what you are choosing to do and believes you want to do this so you feel empowered and in control. Studies of very successful people find that they don’t say ‘I can’ or ‘I can’t’. Successful people say ‘I choose to’ or ‘I choose not’ to instead. You can choose to say ‘no’ to filling up your body with junk food, pesticides and preservatives and ‘yes’ to slimness.
At the same time you are moving away from denial and resistance. When you constantly refer to what you can’t or must not or should not do you literally increase the desire you are trying to deny. Have you ever noticed that when you are on an aeroplane and they lock the toilets an hour before landing that the minute you know you can’t go you want to go and the more you try to deny it the harder it is?
When I worked on Celebrity Fit Club USA some of the celebrities were very pampered and unused to doing anything that was hard or painful. As they went on the treadmill or running machine for the first time they would, within minutes, start to say ‘I hate this’ or ‘it hurts, it’s painful’ or ‘I don’t like it, when can I stop?’ The minute we begin to speak in this way our brain begins to look for a way to stop the activity. But saying, ‘I am choosing to do this because I am choosing to be thinner so I might as well choose to enjoy it’, helps to stop any resistance. You don’t even need to lie. When I was a personal trainer in LA and teaching boot camp classes I would always get my class to say, ‘My body loves this, my body is benefiting from it, my body likes it’, and that was true – they may not have liked the fiftieth sit up but their bodies really did. You would not consider running a marathon while telling yourself after the first mile, ‘I hate this and I want to go home’. You would tell yourself, ‘I can do it, I will do it; I am doing it’ because that would keep you going. When squaddies or marines are training they don’t bitch and moan about the exercises, they sing and inspire each other to keep going. By singing and joking through endurance training they are sending a very clear signal to their brain that says ‘I have a choice here, I am choosing to do this and choosing to feel good about doing it’.
If you go to the gym and tell yourself you hate it, if you eat salads while telling yourself you hate them you will quickly go back to your old destructive behaviour. Tell yourself you love the gym, tell yourself that your body loves exercise (what a concept, actually telling yourself and your body the truth!). By repeating this over and over you will spend more time working out. Tell yourself your body loves fruit and even if it is not true it will become true. If you eat a big salad while saying, ‘Yuk this is tasteless rabbit food’ you will have no incentive to eat healthy food. Find healthy food that you like and tell yourself, ‘My body loves this, I can feel it doing me good’. Even if this isn’t an absolute fact it will become one very quickly. If your weakness is chocolate or fry ups tell yourself, ‘I am choosing not to fill up my body with fat. I am choosing not to clog up my arteries with grease.’
If a certain food made you ill or brought you out in a rash or made you itch horribly you could look at the food and no matter how good it looked or smelled you would choose not to eat it because it would not be worth feeling ill or coming out in a rash. It would not be hard because your mind would be quite clear about why you made your choice. You wouldn’t feel too deprived by its absence. You will be able to get your mind to feel like this about any food by the end of this book as long as you do the exercises.
While