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Internet purists have labeled them as evil. Blog postings from the tech elite complain that the pair has created a dangerous monopoly, a huge corporation that is taking over the Internet, filing patents and exploiting the Internet for profit.
    Larry and Sergey still dominate Google. One or both of them—usually Larry—still interviews major candidates for employment, particularly those in engineering. They are rabidly dedicated to Google, and promote its mission—to organize and make available all the world’s information—with the zeal of evangelical cultists. And they’re willing to take on anyone, or any company, that stands in their way.

Chapter 2
    Accidental Entrepreneurs
    Eighty percent of success is showing up.
    â€”Woody Allen
    When Ptolemy created his library, he encountered problems nobody had faced before. The biggest was that no one had ever tried to organize such a massive collection of scrolls so that people could find what they wanted. It’s difficult to locate the text you want among half a million papyrus scrolls stacked randomly on shelves. The Republic by any other name just ain’t the same as Plato’s.
    That’s where the great librarians of Alexandria stepped in. The first librarian of the Alexandria library was a man named Zenodotus. He struck upon the most enduring classification system ever dreamed up by humankind. He alphabetized the scrolls of Alexandria. In short, a simple concept that we now take for granted was not dreamed up until the Library of Alexandria made it necessary, five hundred years after the Greeks developed their alphabet. As the library grew, even that system was not sufficient. Callimachus, a poet and scholar believed to be the second or third librarian, created the first bibliography. He divided the documents into several classes—rhetoric, law, epic, tragedy, comedy, lyric poetry, history, medicine, mathematics, natural science, and miscellanea—in a document called the Pinakes ton en pase paideia dialampsanton kai hon synegrapsan (“List of those who distinguished themselves in all branches of learning, and their writings”). The Pinakes alone was said to have taken up some 120 scrolls. It was probably never completed, and did not survive to modern times. But for generations it was the major source of research for scholars, and it became the model for bibliographies in the millennia since.
    And the innovations just kept coming. A poet named Philotas wrote the first comprehensive dictionary at the library, which Zenodotus improved by alphabetizing it. Didymus wrote commentaries and glossaries of the works. Dionysius Thrax created the first book on grammar, which became the standard text on Greek grammar for a thousand years and influenced the Roman creation of Latin grammars. The concepts dreamed up two millennia ago in Alexandria are still used today.
    I n their early days at Stanford, Larry and Sergey did not plan to make their search engine the core of whatever company they started. They viewed it as a scholarly research project, new technology that could find just the right documents in the giant library of the Internet.
    In 1997, while still graduate students working on Ph.D.s in computer science at Stanford, they showed great enthusiasm when discussing their creation. One person they enjoyed chatting with was Andrei Broder, a corporate researcher at a Silicon Valley company called Systems Research Center, where he led the team that created the hottest search engine of the time, AltaVista. Broder, a Stanford alumnus, used to visit the campus to see what interesting projects were in the works. Two of the bright graduate students he would occasionally chat with over coffee were Larry and Sergey.
    Broder found them to be “obviously very intelligent, and out to reinvent the world.” But when the discussion turned to the topic of making money from the technology, Broder found that Page had a profound difference of