cricket coaching for a fee?'
'Me? I am not that good man. And where? In the temple?' 'No, we will do it in
the abandoned SBI compound.' 'Why? Aren't we making enough?' Omi said. 'We
can never make enough. I want to get to fifty thousand a quarter. Omi, you can
give fitness training to the students.' 'So more work for us. What about you?' Ish
said. 'I am going to start offering maths tuitions again.' 'Here?'
'Yes, a couple here, or in the SBI compound itself while you guys give cricket
coaching.'
Omi and Ish looked at me like I was the hungriest shark in the world.
'C'mon guys. I am making sure we have a solid healthy business.'
'It is ok. Just the shop is so boring, Ish,' Omi said. He was excited about
making kids do push-ups.
'Yeah, at least I will get to hit the pitch,' Ish said.
I tossed in my fifteen hundred, too, and we bought a TV the same day. We set it
permanently at the sports channel. Omi brought mats and cushions and spread
them in front of the TV. On match days, we would all sit there until a customer
arrived. I had to admit, it made the day go by much quicker.
I changed the board on the shop. Under the 'Team India Cricket Shop', it also
said 'Stationery, Cricket Coaching and Maths Tuitions available'. I may not have
diversified geographically, but I had diversified my product offering.
Three
Apart from cricket, badminton was the other popular game in Belrampur. In
fact, the girls only played badminton. It was an excellent turnover business.
Shuttle cocks needed to be replaced, rackets needed rewiring and badminton
rackets didn't last as long as cricket bats.
School stationery became the other hit item in the following weeks. Only some
kids played sports, but every kid needed notebooks, pens and pencils, and
parents never said no to that. Many times, someone buying a ball would buy a
notebook, or the other way round. We offered a total solution. Soon, suppliers
came to us themselves. They kept stuff on credit and returnable basis - chart
paper, gum bottles, maps of India, water bottles and tiffin boxes. It is only after
you open a shop that you realise the length and breadth of the Indian student
industry.
We kept the cricket coaching and tuitions at the same price -250 rupees a
month. Customers for maths tuitions were easier to get, given the higher demand
and my track record. Itaught at the SBI compound building in the mornings. Ish
used the compound grounds for the two students who signed up for cricket
tuitions.
They were the best players in the Belrampur Municipal School and had fought
with their parents to let them try coaching for three months.
Of course, we still spent most of our time in the shop.
'Should we do greeting cards?' I wondered as I opened a sample packet left by a
supplier. At five-rupee retail price and two-rupee cost price, cards had solid
margins. However, people in Belrampur did not give each other greeting cards.
'This is in-swinger, and this is off-swinger. By the way, this is the third ball in
two weeks. What's up Tapan?' Ish asked a regular customer. Thirteen-year-old
Tapan was one of the best bowlers of his age in the Belrampur Municipal School.
Ish gripped the cricket ball and showed him the wrist movement.
'It is that nightmare Ali. Ball keeps getting lost with his shots. Why did he move
to our school?' Tapan grumbled as he rubbed the ball on his shorts.
'Ali? New student? Haven't seen him here,' Ish said. All good players visited our
store and Ish knew them personally.
'Yes, batsman. Just joined our school. You should come see him. He wouldn't
come here, right?' Tapan said.
Ish nodded. We had few Muslim customers. Most of them used other Hindu
boys to make their purchases.
'You want to sign up for cricket tuitions. Ish will teach you, he played at the
district level,' I could not help pitching our other service.
'Mummy will not allow. She said Ican only take tuitions for studies. No sports
coaching,' Tapan said.
'It is