back to you—”
“Just do it!” He returned to his binder and resumed reading.
I left his office and went to the library. Flipping through the résumé book, I saw why BCG had such an amazing international reputation. There were people with experience in every field and in every corner of the globe. A team of consultants in the Cleveland office were experts in automobile manufacturing; a group from Tokyo had worked on just-in-time inventory implementation for Japanese carcompanies; and some consultants in Los Angeles were specialists on operations research. I photocopied these and quickly returned to Wolfgang’s office.
“Back so soon, Brower?”
“It’s Browder, actua—”
“Yeah, yeah. Listen, there’s a couple other Polish assignments coming up as well—the guys doing those proposals will tell you what to do from here. I don’t have time for this. Now if you don’t mind . . .” Wolfgang flicked an open hand at the doorway, indicating I should leave.
I found the other consultants, and thankfully, they were more than happy to lend a hand. Over the next few weeks we made timetables, work plans, and compiled more information about what a great firm BCG was. When we were done, the presentations were so polished and slick that I didn’t see how we could possibly lose. We handed them over to John, who submitted them to the World Bank, and we all waited.
Two months later, Wolfgang came by my office looking uncharacteristically cheerful and put together. “Bill, pack your bags. You’re going to Poland.”
“We won?”
“We did indeed. Now the real work begins.”
I was elated. “Should I start calling the experts we put in the proposal to make sure they can come to Poland as well?”
Wolfgang furrowed his eyebrows. “What are you talking about? Of course not. You’re the only one who’s going to be working on this case.” He clapped his hand on the doorframe, turned, and stomped off.
I couldn’t believe it. I had put all those impressive people in the proposal, and the Poles were getting only me ? A first-year associate who knew absolutely nothing about buses, or business for that matter? I was appalled, but I kept my misgivings to myself. This was my dream assignment. I was just going to have to bite my tongue and make it work.
In late October 1990, nearly a year after the Berlin Wall camedown, John, Wolfgang, two other first-year associates, and I boarded a LOT 1 Airlines flight bound for Warsaw. There, we were met by four men from the World Bank and two employees from Autosan, the troubled bus company we were supposed to help save from bankruptcy. After retrieving our luggage, we boarded one of Autosan’s buses and made our way to its headquarters in Sanok.
It was a long ride. Warsaw quickly gave way to the Polish countryside, which was in the throes of autumn; it was picturesque but also a little depressing. Poland’s communist regime had recently collapsed, and conditions on the ground were harsher than I expected. It was like stepping into a time machine set to 1958. The cars were ancient. Horses pulled carriages on the roadside. Farms were dilapidated, and the housing in towns—those ubiquitous concrete blocks in the Soviet style—were crumbling. The Poles suffered from food shortages, hyperinflation, electricity blackouts, and all sorts of other dysfunctions.
Yet, as I sat in the rumbling bus with my forehead pressed against the glass, I thought, This is exactly where I want to be. The road ahead was open and full of possibility.
Six hours later, we arrived in Sanok, a town of less than fifty thousand in the wooded and hilly southeastern corner of Poland, ten miles from the Ukrainian border. We arrived at Autosan’s company restaurant and made our way inside for a banquet with Autosan’s management team and the executives from the World Bank. None of the guests wanted to touch the meal—greasy pork chops, overboiled potatoes, and some kind of savory gelatin containing bits