Nobody True
not severe. My broken leg took longer to mend and I hobbled into college on crutches for a couple of months, but there were no long-lasting effects, no permanent limp, just those periodic twinges.
    Because my bike was wrecked I had to stick to London Transport after that, despite high fares and shit services. At least Mother was relieved. It was a drain on my cash, but it only made me take on more evening and weekend work. In fact, day college became a bit of a rest period until my principal hauled me into his office and threatened expulsion if I didn’t get my act together again. Fortunately, one of my flatmates was given the money by his father to buy a second-hand car, which turned out to be an old American army Jeep that we all loved—it might have been cold in winter, because it had no canvas top, but boy, the Jeep gave us great kudos at the college when we rode in together. Despite its lack of comfort, it was babe bait, and we took full advantage.
    After completing the three-year course and gaining my national diploma in design, I started looking for a job in advertising. It took me a year of living on social security, hawking my work round one agency after another (same excuse always: come back when you’ve had more experience. So how the hell do you gain experience if nobody’s willing to take you on?). Anyway, I finally struck lucky—if you could call it that—by getting a job with a finished art studio and minor agency. I started as a paint-pot washer, coffee maker, errand runner, art filer—all this after three years art school training—but I was glad to be employed and I made the most of it. It took a while to work my way up to the drawing board, but once there, my training finally kicked in. It was a cheapskate company though and once I felt I’d gained the initially elusive and hard-earned experience, I moved on to a big advertising agency.
    Employed at first as a typographer because I’d exaggerated my qualifications a little, I quickly worked my way up to art director on some pretty big accounts. I was used to the work ethic, you see; all those years working through art college as well as evenings and weekends had instilled in me a discipline that could only be for the good. I enjoyed hard work and now, when it was bringing with it substantial financial reward, I found my enthusiasm for the job was even greater. You’re under great pressure in advertising because of its high turnover of fresh ideas, campaigns and ads always wanted yesterday, constant meetings both internal and with clients, briefings from clients, your own briefings to photographers, artists and commercials directors and producers. Long working weekends again, late nights too. Then there’s the social side of the business. Smart, attractive girls, intelligent colleagues, long, boozy lunches balanced out with long and sober bouts of overtime. Add the humour. There’s a lot of humour in advertising, a lot of wit, much of it against the client, although they could never be aware of that. And to top it all, there are the politics. Outside politics itself, the advertising game must be the most political business of all. Unless you can avoid it, it’s dog-eat-dog, all inspired by vanity and insecurity in equal doses, envy, ambition, suspicion, and the quest for money and power.
    I always tried to steer clear of it, mainly because it was all too time-consuming and petty; but that didn’t mean I didn’t have to watch my back. Some knives were pretty lethal. The two good things I had going for me were ability (to get on with the work) and talent.
    Lucky happenstance brought me in contact with a dream copywriter. Oliver Guinane was brilliant with words and ideas, totally secure in himself, and he loved to work as a team. We were around the same age, had the same enthusiasm for the job, agreed on what was “in”, what was “out”, and what was plain garbage. Best of all, we admired and appreciated each other’s flair for the

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