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all smokers know that all their lives. I mean there are NO advantages whatsoever to smoking. The only benefit it ever had was a dubious one to begin with—as a social lubricant—has long gone. Nowadays even smokers themselves regard it as antisocial.
    All smokers attempt to rationalize why they smoke but all of the reasons we use to justify our smoking are excuses or based on myths, fallacies and illusions.
    The first thing we are going to do is to address and remove these myths, fallacies and illusions. In fact, you will quickly realize that there is nothing to give up. Not only is there nothing to give up, but there are many marvelous positive gains to be had from becoming a non-smoker, and health and money are just two of these gains. Once the illusion that life will never be quite as enjoyable without the cigarette is removed, once you realize that not only is life just as enjoyable without it but infinitely more so, once the feeling of being deprived or of missing out is eradicated, then we can reconsider health and money—and the dozens of other amazingly positive reasons for stopping smoking. These realizations will become powerful additional aids to help you achieve what every smoker really wants—to enjoy the whole of your life free from the slavery of smoking.

C HAPTER 3
W HY I S I T D IFFICULT TO S TOP?
    A s I explained earlier, I got interested in this subject because of my own addiction. When I finally stopped smoking, it was like magic. When I had tried to stop previously there were weeks of dark depression. There would be odd days when I was comparatively cheerful but the next day I would invariably sink back into the misery and depression. It was like clawing your way out of a slippery pit—you feel that you are nearing the top; you can see the sunshine—and then find yourself sliding back down again. Eventually, to end the misery, you light a cigarette. It tastes awful, makes you even more depressed and you try to work out why you keep doing this to yourself. The first thing you want to do is to quit again.
    One of the questions we ask smokers prior to a consultation is ‘Do you want to stop smoking?’ In a way it is a needless question. All smokers, including our friends in the smoker’s rights groups, would love to stop smoking. If you say to even the hardest of hardcore smokers, ‘If you could go back to the time before you got hooked, with the knowledge you have now, would you have started smoking?’, ‘NO WAY!’ is the reply.
    Say to the most confirmed smoker—someone who doesn’t think that smoking injures their health, who is not worried about the social stigma and who can afford it (there aren’t many around these days)—“Do you encourage your children to smoke?”, “NO WAY!” is again the reply.
    All smokers intuitively feel that something evil has taken possession of them. In the early days it was a question of ‘I’m going to stop, but not today, maybe tomorrow.’ Eventually we get to the stage where we think that we either don’t have the required amount of willpower or that there is something inherently so enjoyable about smoking that we can’t enjoy life without cigarettes.
    As I said previously, the problem is not explaining why it is easy to stop;
it’s understanding why we believe it has to be so difficult
. In fact, the real challenge is to explain why anybody smokes in the first place and why, at one time, over 60 percent of the adult population were smoking.
    The whole business of smoking is an extraordinary enigma. The only reason we begin to smoke is because of the influence of the thousands of people already doing it. Yet every one of them wishes they had never started in the first place. As youngsters, we cannot quite believe they are not enjoying it. We associate smoking with adulthood and growing up, which all teenagers aspire to. We work hard to learn to smoke and become