people.
Carson Liam was a middle-aged man who ran his familyâs business. He could pass for much older with his potbelly and receding hairline that looked more like a greasy mop of salt-and-pepper strands. The blemishes and age spots that marked his face did very little for his appearance. With the dark, drab colors he always wore, he looked just as miserable as he probably was.
âYou see here, Ivee, these figures are for the three-week period following the media campaign you designed specifically for us,â Carson said.
My eyes followed his raggedy finger, with dirt-encrusted nail beds that had probably never seen a manicure, and took in the numbers he pointed out in an effort to make me seem incompetent. I forced myself to focus on his fingers. His teeth, covered in what looked like a yellow blanket, made my skin crawl.
âYes, Mr. Liam. I see,â I responded dryly.
âWell, whatâs concerning to us is that there was virtually no increase whatsoever. None! Now, weâve done newspaper before, and that worked out pretty good for us.â
What savvy businessperson relies only on newspaper for advertising? An old man with old ways equals failure.
âMr. Liam, itâs like I told you before. We donât guarantee any kind of immediate increase in sales, and honestly, a few weeks into a campaign isnât really a true representation of the impact of your reach.â
He chuckled.
âThese things take time.â
âNow, see, all that fancy talk right thereâthatâs what got us into this situation in the first place. I guess Iâm not as sophisticated as all the other slick Wall Street types youâre probably used to, but my Main Street mentality tells me that what we were doing before probably worked better for us anyway.â
His bushy, black and gray eyebrows jumped.
âBack when my grandpop started this businessâ¦,â he continued.
I listened as the miser tried to blame his mom and pop shopâs declining sales on the multimedia package I had convinced him to invest in. The real problem was that Mr. Liam was accustomed to doing business a certain way, and was reluctant to change. Whenhe did finally agree to give change a chance, it hadnât worked fast enough for him, so he wanted someone to blame.
What he didnât understand was, that as close as we were to the end of my workday, I was not in the mood to listen to how ineffective I was at my job.
âWhat exactly are you trying to say?â I asked.
âStraight shooter,â he quipped. He cupped his hands and rubbed them together. âYou say we need to hang in there for what, a good six months?â
âYes, thatâs the length of the contract you signed,â I reminded him.
âYeah, yeah, about that.â He broke out into a round of hacking coughs that sounded as if he might pull up a lung. He began waving his hand toward me as if to say heâd be fine.
I hadnât moved a muscle. I needed him to spit it out, and get back to the business at hand. He doubled over, cleared his throat loudly, and composed himself. His eyes were filled with water when he finally whipped his head upward.
âWhoa!â he exclaimed. Now he spoke as if bile was still caught in his throat. An offer of a glass of water wouldâve been the polite thing to do, but he had pushed me to the brink already. The niceties were a thing of the past.
Once he fully caught his breath, his dark, beady eyes focused in on me. âAh, what Iâm trying to say is, we think a few weeks is good enough. And we wanted to know who we need to talk to about maybe prorating the remaining months in this here contract.â
His straight face left me at a loss for words.
All I could do was exhale a hot and exhausted breath.
His cell phone rang, and I was relieved when he raised that rusty index finger to silence me before I could speak again.
âHold on a sec,â he said and rose from
Tom Godwin, edited by Eric Flint
Brag!: The Art of Tooting Your Own Horn Without Blowing It