moss,â âMarry in haste, repent at leisure,â âA cheerful countenance turns away wrathââand at the end of every adventure she offered a heartfelt âAllâs well that ends well.â
Jack developed the idea of what he called the hypochondriac hour, a daytime show on which a succession of quack doctors dispensed medical advice. Sufferers would write letters describing their symptoms, and an allopath, homeopath, hydropath, naturopath, chiropractor, or some other âspecialistâ would read the letters on the air and recommend a cureâusually âJust call at my office on Such-and-such Street.â
The medical quacks were not sponsored, implying that their valuable advice was broadcast as a public service. The fact was that Jack took a substantial fee from each quack; they were glad to pay for the privilege of touting their quackery and soliciting patients.
Advertisers gravitated toward the station and its popular offerings. By the end of 1932 WCHS was drawing significant revenues from the manufacturers of motorcars, breakfast foods, soaps (âOnly Lifebuoy kills Bee-ee-ee-ee-Ohhhh!â), hair dressings, deodorants, and a wide variety of patent medicines.
Jack Lear and Herb Morrill had found the formula for turning a profit from radio. Although the Wolcotts, father and daughter, deplored it, the station made money by doing what Kimberly scorned as âdownscalingââthat is, by dropping a lot of its classical music programming and broadcasting to a more popular taste. Kimberly liked Jackâs success, but she was embarrassed by the way he won it.
Three
1934
H ARRISON W OLCOTT SPENT HALF HIS WEEK IN C ONNECTICUT, in his office at Kettering Arms, and the other half in his Boston office, where he attended to other business. His Boston office was a huge walnut-paneled room with furniture upholstered in black leather.
His desk was made of wood from the hull of the frigate Constitution âOld Ironsidesâtaken from her during one of her several restorations. Wolcott sat behind it proudly, in a black wool suit. He rose when Jack entered the room.
âItâs good to see you, young man,â he said. âYouâre so dedicated to your business that I donât see you as often as Iâd like.â
Jack shook hands with his father-in-law and sat down. âIâd thought of business more in terms of making something work than in terms of overcoming the opposition of people who donât want to see it work.â
The older man smiled. âTwo sides of the same coin,â he said. âScotch?â
Jack nodded. Wolcott put his cigar aside in an ashtray and took a bottle of Scotch from a drawer. He poured two drinks: straight, without water or ice. They saluted each other with their glasses and drank.
âHas Kimberly told you,â Wolcott asked, âthat there is a station available for purchase in Hartford? Has she mentioned that sheâd like to see WCHS, Incorporated, buy it?â
âIt loses money,â Jack said bluntly.
Wolcott picked up his cigar. âDoes that conclude the discussion?â he asked.
âNot at all. But Iâd want to be persuaded that thereâs some potential before I agreed to buy a station that loses money.â
âShe likes its broadcasting.â
âI know. Sheâs told me. Classical music and information. She goes so far as to say sheâs embarrassed to be married to the president of WCHS. She says my tastes are too much like my fatherâs.â
âSheâs said that? Well, I wouldnât take that seriously. Women, young women especiallyââ
âI know. I donât let it bother me. I suppose you know sheâs pregnant again.â
âCongratulations. The two of you are building a fine family.â
âYes. John is quite a boy. Heâs a pleasure. I, uh . . . I had a purpose in coming by.â
âI imagined you did. What