Albion were on the hunt for a new manager. Veteran defender John Wile was installed in a caretaker role, but Albion appointed a young and hungry manager who’d done very well with unfashionable Cambridge United. Ron Atkinson was to change Albion’s fortunes and play a pivotal role in changing the way that black players were perceived and the way in which incidents of racism were handled.
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Arsenal had won the historic league and cup double in 1971. Their domestic dominance was further underlined by the fact that their youth team, containing Brendon Batson, had won the FA Youth Cup the same year. Batson was born on the Caribbean island of Grenada and had arrived in the UK at the age of nine. He was spotted as a thirteen-year-old playing representative football for his district and signed as an apprentice at fifteen. First-team opportunities had eluded Batson and he made only ten appearances in three seasons. He moved to Cambridge United in 1974 and joined a team in the fourth tier of English professional football. United had only been a league outfit since 1970 and there was an amateurish quality to the whole club. For Batson, this was a far cry from his beginnings at Arsenal: ‘At Arsenal the apprentices were raised to be gentlemen as part of ourdevelopment. We were introduced to fine food, told to dress well, taught good manners and taught discipline. When I went to Cambridge, I wondered what have I got into here?’
However, a few months later, Ron Atkinson was appointed manager and transformed the club. Many of the older players were replaced by youth team players and free signings, and the team began to do well. Atkinson obviously rated Batson highly – and why not? He had played in the top tier of English football for Arsenal and was a fine if very underrated footballer. Batson was a cultured right-back. He was a good solid defender, had good positional sense, was strong in the tackle and good going forward. Quick and athletic, he wasn’t blessed with blistering pace, but was rarely exposed by even the best of attackers. Atkinson had made him team captain as United improved considerably and achieved promotion to the Third Division in 1976/77.
Early in his United career, Batson had been sent off for retaliation after being continually called a ‘black bastard’ by an opponent. He recalled later, ‘The ref actually apologised for sending me off and supported me at the disciplinary hearing. It meant that I wasn’t suspended.’ Atkinson had tough words for Batson and told him in no uncertain terms that he’d need to find a way of dealing with the abuse. Batson learned the necessary lesson and never allowed himself to resort to retaliation throughout the rest of his career. The referee in that incident, however, had shown a level of sympathy for Batson that was entirely out of keeping with the prevailing attitude of football officials. Racist abuse from fellow professionals was commonplace and given free rein. Retaliation would be punished, but there were no sanctions for racist abusers. While black players were often subject to abuse from 30,000–40,000 spectators, in addition to abusefrom their fellow professionals and managers, it was far preferable to the experiences of friends and family in the workplace. Batson recalls:
I had friends who worked at Ford’s at Dagenham. That was a terrible place for black people to work. There was NF [National Front] in there selling their stuff on the factory floor. They’d have all kinds of racist stuff written on their lockers and would get all kinds of abuse. You’d have foreman right in their face, calling them nigger this, you black bastard that, you’d have people spitting at you and all kinds and you couldn’t do anything. You have to remember that fighting meant instant dismissal at Ford’s, so all my mates had to just take it. So it never really bothered me, I felt safe, we were protected. Of course you might have 40,000 fans giving you dog’s