taken over as first-team manager after JohnnyGiles had resigned and Regis had played regularly for the reserves, scoring on his debut. He scored twice on his first-team debut, in a League Cup game against Rotherham, and again on his league debut in a victory over Middlesbrough. In his own words: ‘I’d settled well. I was living in Handsworth, where I felt comfortable, even though I was far from home and I’d had a great start to my career. Strikers are judged on scoring goals and it’s so important to get off to a good start.’
He was blossoming in his quest to make the big time, but something else was happening as well. ‘It was great having him around,’ Regis said of his new-found friendship with Laurie Cunningham.
He kind of took me under his wing and we became friends almost immediately. It was good that one of the first-team players took an interest in me and, with him being black and from London, made it more important. I looked up to him and it’s only when I think back now that me being there was as good for him as it was for me.
Regis highlights the two factors that were key to his initial development at West Bromwich Albion. Of course, he was hungry. As a raw nineteen-year-old, he was keen to show what he could do in the top flight of English football. Although it’s a matter of conjecture as to whether Ronnie Allen had paid for Regis’s transfer out of his own pocket, the manager nonetheless had some form of investment in him and was prepared to give him an extended run in the side. His hunger and the belief of his manager were important factors, and these alone may have been enough to guarantee his success at Albion, but equally important were his friendship with Cunningham and his residency in Handsworth. Regisremembers: ‘We’d be seen in and around Handsworth and we soon became popular in the black community. People would come up to us and you started seeing black kids taking a real interest in going to football matches.’
His friendship with Cunningham was an important part of his initial experience and, ultimately, with the arrival of Brendon Batson, was to define his career at Albion. Playing up and down the country, suffering the taunts together, created an important bond in helping the two players to deal with the abuse they received. For Cunningham, this was equally important. Up until then, he had been the only black player at the club. Here was someone who was able and willing to share the load.
Handsworth was also an important part of Regis’s ‘settling-in’ period. Becoming a part of a black community provided him with an opportunity to escape from the pressures of justifying his blackness. In Handsworth, he could just be himself. In turn, he became an instant hero amongst the black community. The ability of black players to deal with racist abuse and use the experience as a source of motivation gave inspiration to black communities not only in Birmingham but throughout the country. The experiences of black players in suffering racist abuse mirrored their own experiences, but differed in an important dimension. The dehumanising effects of both racist abuse and racial discrimination offered very few opportunities to resist their impact. Football provided an opportunity to hit back. Here were players who not only took the abuse but turned the taunting of their abusers on its head in order to perform well on the pitch. For black communities therefore, black players who were scoring goals, making goals, tackling and playing well were resisting and fighting back in the only way they were able.
As Regis put it, ‘Black people of all ages would just want to talk to us or just wish us well. I suppose in some way they wanted us to know that we had their support and we weren’t doing this on our own.’
Regis had quickly established himself as a first-team regular. However, before 1977 had ended, Ronnie Allen had taken up an opportunity to manage the Saudi Arabian national side and