Outliers

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Book: Read Outliers for Free Online
Authors: Malcolm Gladwell
Tags: PSY031000
Michigan, I was probably programming eight or ten hours a day,” he went on. “By the time I was at Berkeley I was doing it day and night. I had a terminal at home. I’d stay up until two or three o’clock in the morning, watching old movies and programming. Sometimes I’d fall asleep at the keyboard”—he mimed his head falling on the keyboard—“and you know how the key repeats until the end, and it starts to go beep, beep, beep? After that happens three times, you have to go to bed. I was still relatively incompetent even when I got to Berkeley. I was proficient by my second year there. That’s when I wrote programs that are still in use today, thirty years later.” He paused for a moment to do the math in his head—which for someone like Bill Joy doesn’t take very long. Michigan in 1971. Programming in earnest by sophomore year. Add in the summers, then the days and nights in his first year at Berkeley. “So, so maybe...ten thousand hours?” he said, finally. “That’s about right.”
    4.
    Is the ten-thousand-hour rule a general rule of success? If we scratch below the surface of every great achiever, do we always find the equivalent of the Michigan Computer Center or the hockey all-star team—some sort of special opportunity for practice?
    Let’s test the idea with two examples, and for the sake of simplicity, let’s make them as familiar as possible: the Beatles, one of the most famous rock bands ever; and Bill Gates, one of the world’s richest men.
    The Beatles—John Lennon, Paul McCartney, George Harrison, and Ringo Starr—came to the United States in February of 1964, starting the so-called British Invasion of the American music scene and putting out a string of hit records that transformed the face of popular music.
    The first interesting thing about the Beatles for our purposes is how long they had already been together by the time they reached the United States. Lennon and McCartney first started playing together in 1957, seven years prior to landing in America. (Incidentally, the time that elapsed between their founding and their arguably greatest artistic achievements—
Sgt. Pepper’s Lonely Hearts Club Band
and
The Beatles
[White Album]—is ten years.) And if you look even more closely at those long years of preparation, you’ll find an experience that, in the context of hockey players and Bill Joy and world-class violinists, sounds awfully familiar. In 1960, while they were still just a struggling high school rock band, they were invited to play in Hamburg, Germany.
    “Hamburg in those days did not have rock-and-roll music clubs. It had strip clubs,” says Philip Norman, who wrote the Beatles biography
Shout!
“There was one particular club owner called Bruno, who was originally a fairground showman. He had the idea of bringing in rock groups to play in various clubs. They had this formula. It was a huge nonstop show, hour after hour, with a lot of people lurching in and the other lot lurching out. And the bands would play all the time to catch the passing traffic. In an American red-light district, they would call it nonstop striptease.
    “Many of the bands that played in Hamburg were from Liverpool,” Norman went on. “It was an accident. Bruno went to London to look for bands. But he happened to meet an entrepreneur from Liverpool in Soho who was down in London by pure chance. And he arranged to send some bands over. That’s how the connection was established. And eventually the Beatles made a connection not just with Bruno but with other club owners as well. They kept going back because they got a lot of alcohol and a lot of sex.”
    And what was so special about Hamburg? It wasn’t that it paid well. It didn’t. Or that the acoustics were fantastic. They weren’t. Or that the audiences were savvy and appreciative. They were anything but. It was the sheer amount of time the band was forced to play.
    Here is John Lennon, in an interview after the Beatles disbanded,

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