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hot-air-filled balloon known as your head.
     
    YOU ARE NOT SPECIAL
     
    I hate to break it to you, but your life is not a reality TV show. And even if it were, no one would watch anyway. Contrary to what you believe, the world does not revolve around you. In fact, it doesn’t know or even care that you exist. Yes, you’re one in a billion—and not in that egotistical way you’re thinking.
     
    You’re simply one in a billion. Period. That’s it. End of story.
     
    You are not exempt from hard work simply because you have a skill and exist on this planet. Don’t convince yourself that you will be able to open doors with a snap of your fingers. Such thinking will lead you on a downward spiral that—as the late Chris Farley said—“ends with you sleeping in a van down by the river, eating a steady diet of government cheese.” You’re not as important as you think you are. You’re just Joe Schmuck, creator of the next widget you believe will change people’s lives.
     
    With the possible exception of your family and friends, no one will care about your product or your start-up. Unless they are paying customers, their opinions are worthless. There are millions of people—most of whom are bigger, stronger, faster, and smarter than you—who are vying for the same attention from the same prospects. Every one of them is trying to open those same doors, and is spouting the same sales pitches supported by the same inflated, self-proclaimed executive title.
     
    If you want to become an effective and respected leader, you have to stop walking around like you’re better than everyone else. You’re not. If you believe that all you have to do is tell people how special you are to earn their business, you’re starting with a deeply flawed mind-set right out of the gate.
     
    Your McLife—one which has turned you into a lazy, Xbox-addicted couch potato, incapable of long-term survival without Hot Pockets—has fooled you into believing that everything you want can be attained easily and instantaneously. You’ve been brainwashed into thinking that everything will happen in 30 seconds or less—and that you’ll reap great rewards with the most minimal efforts.
     
    Get real! Not everything is microwaveable. Rome wasn’t built in a day, and if you think your business will be, you’re in for a rude awakening—followed by regular trips to the soup kitchen. Get this instant gratification nonsense out of your head or you’ll quit long before your start-up even has the chance to fail.
     
    CLAIMING TO BE A WINNER DOES NOT MAKE YOU ONE
     
    Too many people think they’re winners these days. Even the worst of the worst American Idol rejects—the ones who couldn’t sing on key if a madman was pressing a gun to their puppies’ heads—have convinced themselves that they’re talented and great.
     
    If everyone is a winner, then I ask you: Where are all of the losers?
     
    Face it: Not everyone gets rewarded with a trophy or a pat on the back. Life is a competition with real winners and losers. Second place is simply one step closer to bankruptcy.
     
    There are concrete reasons why some people sink and others swim. When losers get knocked down, they stay down—but keep talking. When winners get knocked down, they learn from their mistakes and stand up stronger. Losers talk about what they want to do; winners get it done. Losers quit because the race is too hard. Winners hustle across the finish line, no matter what it takes.
     
    YOU’RE BRILLIANT . . . SO WHAT?
     
    Here’s a joke for you. What’s the difference between toilet paper and an MBA in a start-up?
     
    Give up?
     
    One is actually useful.
     
    Congratulations on your perfect SAT score and graduating Magna Cum Laude. I’m sorry to be the bearer of bad news, but no one cares. Don’t get me wrong; I’m not saying book smarts aren’t important. Who doesn’t enjoy participating in a rousing game of Jeopardy every once in a while? But gloating about the A+