the tape, while everyone is sitting there counting passes, a woman wearing a gorilla suit walks onto the screen, stops, turns, faces the camera, and beats her fists on her chest.
Fifty percent of all people who watch this video donât see the gorilla!
Even when experimenters ask them directly, âDid you notice the gorilla?â they say, âThe what?â Itâs not that they donât remember the lady in the gorilla suit. Anyone whoâs forgotten something he saw will remember it when you give him a prompt. These folks actually didnât see the lady gorilla in the first place. She didnât register. 6
The experimenters tested out their theory with another video inwhich an actor suddenly changes into a whole different person, wearing a completely different set of clothes. Seventy percent of normal people donât notice that, either. They also donât notice it in real life. In one study a blond-haired man wearing a yellow shirt handed students a form to fill out, then took the completed form behind a bookcase to file. When he came back out he was a dark-haired man wearing a blue shirt. He wasnât the same guy in disguise; he was a whole different person. It didnât matter. Seventy-five percent of the students had no idea theyâd just interacted with two different people.
The scariest study, though, was the one NASA did with commercial airplane pilots. The researchers put them in a flight simulator and asked them to do a bunch of routine landings. But on some of the landing approaches the experimenters added the image of a large commercial airplane parked on the runway, something a pilot would never see in real life (at least, letâs hope not). One quarter of the pilots landed right on top of the airplane. They never saw it.
Iâve seen photographs from the study, and whatâs interesting is that if youâre not a pilot, the parked plane is obvious. You canât miss it, and you donât have to be autistic to see it, either. 7 Iâd bet the ranch that the only people who could possibly miss that plane would have to be commercial pilots. If youâre a professional, expecting to see what a professional normally would see, thereâs a 25 percent chance youâll miss a huge commercial aircraft parked crossways blocking the landing strip in a flight simulator.
Thatâs because normal peopleâs perceptual systems are built to see what theyâre used to seeing. If theyâre used to seeing gorillas in the middle of basketball games, they see gorillas. If theyâre not used to seeing gorillas in the middle of basketball games, they donât. They have inattentional blindness.
I have no idea how a visual thinker would do on these experiments, but my guess is visual thinkers would see the gorilla a lot more often than verbal thinkers. Iâm almost positive thereâs no prey animal on earth who would miss that gorilla, thatâs for sure, though I think predators would see the gorilla, too. A predator, by the way, is an animal like a dog or a cat who hunts and kills other animals for food; a prey animal is the animal the predator hunts. Thereâs also another category of animals you donât hear about as much, which isthe scavenger animals (like vultures) who do eat meat but donât kill the animals they eat. All animals, including human beings, fall into at least one of these categories, and quite a fewâincluding a lot of primatesâbelong to more than one. Humans are more predators than prey, but we share qualities with both. In terms of the size of our teeth, weâre defenseless, but as soon as we developed tools we became predators.
Itâs so hard for normal people to see what scares cattle that I finally developed a checklist of mostly visual details for plant managers to look out for. Things like pieces of metal that wiggle, reflections on water, bright spots, contrasts of color, and air hissing or