Read Always Eat Left Handed: 15 Surprisingly Simple Secrets of Success for Free Online Page B

improvisational acting, you never want to “close” a scene by inadvertently creating a dead end.  That’s when you happen to be partnering with someone else – and the rule is that you accept the premise.  If the act starts and you’re supposed to be the tiger, then that’s what you are.  You go with it, because if you don’t then the scene dies right there.  In conversation, “story questions” are the type of open ended questions that inspire someone to share a story with you instead of responding with a simple yes or no.

Chapter 10 - Ignore Job Descriptions
    Lesson - Deliver What They Don't Ask For
     
    Almost every job description ever written in the last fifteen years started with the same sad first step: a Google search.  Even people who love to recruit and interview job candidates (yes, there are actually a few people like that!), universally hate writing job descriptions. It is hard to fit everything in.  Sometimes you may not have a perfect idea of what you’re looking for.  But most of all, job descriptions are limiting.
    No one ever hired anyone hoping they would ONLY do what is listed in a job description.
    A job description isn’t a finish line – it’s a starting line.  Yes, you do need to do your job.  And whether that job actually does involve working for someone else, or even starting your own company … there will probably be some things you don’t enjoy doing or think you are overqualified for.  But you are never overqualified to just get things done.
    The truly successful people do something more than deliver on a job description.  They take initiative.  They have ideas.  They try those ideas and stand up for them when they believe in them.  And sometimes they get fired.

Buying Your Own Ideas
    In 1999 there was a way to promote fast food restaurants and it was all about convenience.  Lives were busy and sometimes you just needed a meal on the run.  There were lots of places to get one and Subway was just one of them.  Then a franchise owner in Chicago spotted a local college newspaper article about a student who had managed to lose more than 200 pounds by eating Subway sandwiches named Jared Fogle.
    He told Subway’s ad agency Hal Riney about Jared – and they pitched an idea to Subway’s marketing director to do a campaign featuring Jared.  The marketing director asked the lawyers – the lawyers said no because it would be making “medical claims” about their sandwiches and the idea was dead.
    But the ad agency wasn’t ready to give up.  With the help of some of the local franchisees, they went ahead and recorded an ad with Jared for free – and decided to test the idea with a series of regional ads in Chicago.  At a time before YouTube or Twitter, the ad still went viral.  People talked about it.  Newspapers wrote about it.  Even Oprah’s people called to do a feature with Jared. 
    Jared was a sensation and went on to become an internationally recognized Subway spokesperson for the next fifteen years.  Over that time, Subway’s sales have more than tripled to $11.5 billion in 2011, from around $3 billion in 1998 before he started.

Why Delight Beats Satisfaction Every Time
    Jared was certainly the right guy at the right time.  If you consider the job of the ad agency, though, it is to deliver ideas and execute on marketing programs based on directions they get from their clients.  Jared was discovered because of an agency that was able and willing to put those rules aside and deliver more than what they were asked to. 
    We hear a lot about the value of satisfied customers.  There is a problem with satisfied customers, though, and it’s one that we often forget to think about.  A satisfied customer got what they expected.  Unfortunately we live in an immediately competitive world where that is not enough.  Satisfied customers are neutral.  When it suits them, they may tell someone else about their experience. But they probably won’t.
    When